LinkedIn’s profile verification push is accelerating — and India is leading the charge in 2025

Summary

As online platforms grapple with how to establish trust at a global scale and address growing concerns about authenticity, the adoption of profile verification on LinkedIn is picking up pace in 2025. India is emerging as the fastest-growing market for profile verification, highlighting the country’s expanding influence on how digital work networks operate. LinkedIn members are adding around 30 million verifications to their profiles each year, with adoption up more than 38% year-over-year in 2025, Oscar Rodriguez, LinkedIn’s vice-president of trust products. The increase follows the company’s announcement last week that more than 100 million users have added at least one verification. In 2022, LinkedIn began rolling out profile verification to provide clearer signals of authenticity on the platform. It initially focused on confirming members’ workplace or identity, including through company email addresses, before expanding to government-issued ID checks, and have since been extended to company pages and job listings. Most LinkedIn members who have added a verification to their profile have done so by confirming their association with a workplace, typically using a company email address or similar credentials, rather than verifying their personal identity. About 60% of verified members have confirmed a workplace affiliation, typically using a company email address, while roughly 27% have verified their identity using a government-issued ID, Rodriguez said. The pace of India growth Geographically, the U.S. accounts for the largest share of verified users, representing about 40% of the more than 100 million members who have added at least one verification, the company said. India follows closely, alongside other major markets including the U.K., Canada, Brazil, and France. While the U.S. continues to account for the largest overall share of verified users, India has emerged as LinkedIn’s fastest-growing market for profile verification, Rodriguez said, with adoption ri...