Gamers Are Overwhelmingly Negative About Gen AI in Video Games

Summary

In a recent survey, we explored gamers’ attitudes towards the use of Gen AI in video games and whether those attitudes varied by demographics and gaming motivations. The overwhelmingly negative attitude stood out compared to other surveys we’ve run over the past decade. A Quick Note on the Survey Data The Gamer Motivation Profile is a 5-minute survey that allows gamers to get a personalized report of their gaming motivations, and see how they compare with other gamers. Over 1.25 million gamers worldwide have taken this survey. The 12 motivations that are measured in our model were identified via statistical analysis of how gaming motivations cluster together. See how you compare with other gamers. Take a 5-minute survey and get your Gamer Motivation Profile along with personalized game recommendations. In an optional survey (N=1,799) we ran from October through December 2025 alongside the Gamer Motivation Profile, we invited gamers to answer additional questions after they had looked at their profile results. Some of these questions were specifically about attitudes towards Gen AI in video games. Overall, this survey sample leans towards a core PC/Console demographic: Gender: Male (65%), Female (23%), Non-Binary (9%), Other/Did Not Answer (3%) Age: 13-17 (4%), 18-24 (33%), 25-34 (47%), 35-44 (14%), 45+ (2%) Gamer Type: Casual (5%), Core (74%), Hardcore (21%) Platforms Used For Gaming: PC (90%), Console (57%), Mobile (30%) Attitude Towards Gen AI is Very Negative & Highly Skewed Overall, the attitude towards the use of Gen AI in video games is very negative. 85% of respondents have a below-neutral attitude towards the use of Gen AI in video games, with a highly-skewed 63% who selected the most negative response option. Such a highly-skewed negative response is rare in the many years we’ve conducted survey research among gamers. As a point of comparison, in 2024 Q2-Q4, we collected survey data on attitudes towards a variety of game features. The chart below shows the ...