Feast Your Eyes on Japan's Fake Food

Summary

The first business dedicated to the manufacture and sale of shokuhin sampuru was founded in 1932 in Osaka by Iwasaki Takizō, one of the craft’s original three practitioners. A native of Gujō Hachiman, a town in the central prefecture of Gifu, he became enthralled by wax during his boyhood. Legend has it that he got the idea for food replicas after watching a candle melt into cold water, its drippings hardening into the shape of blooming flowers. Today, the Iwasaki Group is responsible for about seventy per cent of food replicas sold in Japan. A partner in the Japan House show, the conglomerate had provided the exhibition its “Celebration Omelette,” a reproduction of a seminal piece. Iwasaki achieved the wrinkled texture of the eggs “through repeated trial and error,” an accompanying text explains, by pouring agar jelly over a real omelette his wife had just cooked. The replica sits on a gold-rimmed plate, a glossy half-moon smeared with ketchup.“Looks Delicious!” focusses on the period beginning in the nineteen-twenties, when Western food began to make inroads in Japan, and restaurateurs—particularly in Tokyo department stores—used replicas to communicate efficiently to prospective clients what, exactly, “spaghetti” or “ham sandwich” entailed. Later, shokuhin sampuru also came to be associated with kissaten—cozy, smoke-filled cafés featuring European décor and menu items like buttered toast and strawberry shortcake. “These food replicas have this very retro, Shōwa period, nineteen-fifties-and-sixties vibe,” Wright said. If they remained somewhat crude in this era—they couldn’t be tilted, for example, lest the wax soften and start to droop in the sun—their popularity didn’t suffer. By 1958, the Iwasaki Group was exporting a passable rib eye to the United States, to be used as a promotional item by a beer company.Japan House is funded by the Japanese Ministry of Foreign Affairs, so it’s perhaps unsurprising that the exhibition’s organizers hit upon a clever way to emp...