California Delete Request and Opt-out Platform (DROP)

Summary

Benefits More control of your dataUsing DROP helps you limit the information data brokers collect and sell about you. Data brokers collect a wide range of your personal information, which may include your social security number, data about your children, search history, and much more. Reduced spam and scamsWhen your data stops getting sold, you’ll have less unwanted texts, calls, or emails. Greater securityDecrease risk of identity theft, fraud, AI impersonations, or that your data is leaked or hacked. Keep in mind, if your personal information is deleted by data brokers, it may affect certain online experiences. For example, you may receive fewer targeted ads or personalized content. Find more details about how a DROP request will affect your personal information on Personal information and data brokers.