Texas court blocks Samsung from tracking TV viewing, then vacates order

Summary

Update Jan. 6, 2026, 1:49 PM ET: After publishing this story, Samsung told BleepingComputer that the Texas court vacated the temporary restraining order that blocked Samsung from collecting smart TV viewing data the next day. More information added at the end of the story and title updated. The State of Texas obtained a short-lived, temporary restraining order (TRO) against Samsung that prohibited the South Korean company from collecting audio and visual data about what Texas consumers are watching on their TVs. Like other major TV manufacturers, Samsung employs Automated Content Recognition (ACR) technology to capture periodic screenshots, analyze viewing activity, and identify users' content preferences. The data is used for more targeted advertising. Texas also filed lawsuits against Sony, LG, and China-based companies Hisense and TCL Technology Group Corporation last month, over unlawful use of ACR technology and concerns os US user data being accessed by China. Texas Attorney General Ken Paxton claims that ACR is used to capture screenshots every 500 milliseconds without consumers' knowledge or consent. The District Court of Collin County in Texas ruled that this activity violates the Texas Deceptive Trade Practices Act (DTPA) and ordered Samsung Electronics America Inc. and Samsung Electronics Co., Ltd to stop using, selling, collecting, and transferring data from Texas-based TVs until January 19. Signed on January 5th at 10:10 AM, the TRO document lists several justifications for the decision to issue a temporary restraining order, including Samsung’s deceptive ACR enrollment practices and the allegation "that the Chinese Communist Party (“CCP”) has access to the information." "The Court finds that there is good cause to believe that SAMSUNG’s process for enrolling consumers in the ACR data collection program is false, deceptive, or misleading because it does not disclose to consumers how much data is being collected about them, how the data is actually being...